FreeUp

Who? A fintech startup that offer a fair, zero interest way for employees to access their pay, on demand. What? A go-to-market brand. Problem? Avoid the brand looking too corporate – it’s not a bank after all. Solution? Something bright, bold and stand out, playing with the themes: direction, moving parts and continuous. Resulting in a slick, fun and accessible brand with a little bit of attitude.

Deliverables: Logo design, brand identity, illustration, UI + UX design, app design